The world has changed a lot after the advent of various social networking websites such as Orkut, Facebook, Twitter, Linked In, YouTube, Google plus, Instagram, Pinterest. Our lives have changed a lot after these came in. There was a revolution in our society after these social networking websites came in.
Pinterest is a visual based social network website which was launched in the year 2009 much after Facebook and Twitter. The website came with a vision to change our lives further. It allowed users to pin in their photos, snaps in a very organized manner. The interest for Pinterest among users grew very rapidly. It was the first of the kind where the website was exclusively designed to allow the users to share their snaps and also visualize a lot of photos in a very disciplined fashion. Today it is the third highest accessed social network site after Facebook and twitter.
Unlike other social networking sites, Pinterest too having both platforms for personal and business use. The website has the capability to drive a lot of referral traffic which is a major interest for the marketers of the current world. In the lines to follow let us see how Pinterest can help us to boost our business.
The best way to start with is by using graphical representation of the users such as graphics, charts, pie charts, histograms, tables. This kind of information graphic representation helps a lot of marketers to attract the user attention towards their respective product due to its simplicity.
The tag and pin in individual option in Pinterest can be the next way to get into the users mind. This not only helps to catch the user interest easily, but also helps in diverting the interest of the other uses following the one before.
The next best thing that the marketer can do to attract users is through videos. Pinterest allows to post videos. But it is always better to post the link of the video rather than uploading the entire video itself. This helps to create a lot of curiosity across minds and thus fetches more traffic than the normal uploading.
Through Repin option, Pinterest can help in to get in more visits to the respective account. When we Repin on others pinned in a snap, the respective user receives an alert in their respective emails. This may initiate the interest level of the respective individual for the link. Thus gives an opportunity to get the flow of the users in the respective account.
Accessing the Pinterest account on a frequent note can help to keep in touch with the users. Frequently updating the account can help in to get more traffic of users towards the respective account. Using the Smartphone app can help us to update the respective account on a frequent and faster pace than the notebook computer.
Engaging the users through various online events such as competitions, polling and contests on the respective company’s product can help to build more awareness about the company’s brand in the minds of the customers and that can help to drive in more users about the brand and that can help the company to reach to the target audience group in a desired manner.