Social Media |

In modern times, post 2004 social networking sites like Facebook are a great way to connect with your family and friends located far away because of a job or otherwise. In Facebook there exists an option to create Facebook pages. The pages that the user creates are mainly used to advertise and promote almost anything under the sun. Moreover these pages are a good way to connect to your audiences. Users try to make their Facebook pages more attractive in order to grab viewer’s attention. If the user is a celebrity then it is quite natural that the celebrity user will try to attract audiences with the help of that Facebook page. In this situation that relevant Facebook page is referred to as the fan page. There are a number of ways by which Facebook fan page optimization can occur thereby making the fan page into a dynamic and engaging place for one’s Facebook fans.

Be Unique

The Facebook page should not be dull and boring. Instead it should be filled with information and pictures thereby making it attractive to viewers. Moreover the page should contain unique contents and should stand out from the rest. Efforts therefore should be given towards designing the Facebook fan page to make it popular.

Don’t Use A Generic Landing Page

Since Facebook allows the celebrity user to customize as to what page different types of visitors land on therefore you a celebrity user can definitely show new visitors totally different message than people who are already fans on that page. The celebrity user can very well give information to first time visitors about one’s company or site and this in turn would give them a good reason of joining. Since one’s Facebook walls are not that informative therefore it is better not to allow visitors land on one’s walls.

Give Something Away Quickly

There are people who will join a celebrity page without reason but in order to grow Facebook presence for a celebrity it is always important for him or her to give some resources back to the community or niche. This will definitely aid the celebrity in reaching potential fans in the niche who might not have known about the Facebook page.

Use A Large Profile Picture

While using Facebook fans of every celebrity love to see their celebrity or product photos and therefore it is advised for a celebrity to use a large profile picture. This helps in branding and thereby adds trust to the profile.

Tag Fans In Photos

A good business trick is to tag photos of one’s fans because many fans have Facebook notifications and when they are tagged then they receive alert messages prompting them to bring to the fan page. One’s fans also have the option to upload photos as well but the celebrity is careful enough to avoid any kind of Spam messages. Adding photos to the Facebook fan page helps the celebrity in giving back something and simultaneously through fan page the celebrity is successful in planting the brand image in the fan’s mind.

Use Contests

Also the celebrity can take part in contests as these make the fan page more engaging. They also are an incentive for potential fans to join. These contests can therefore be excellent marketing tools if done appropriately.

Like these there are many customer leads with Facebook for normal users. And more the viewership greater will be the advertisement and subsequent marketing of the brand. With Facebook monetization one can even earn money by sitting at home and browsing Facebook profiles.

Owing to the ever rising competition in the market, it is necessary to present yourself in a manner which is appropriate enough to broadcast your brand. Expanding a business is not a child’s play; it needs tools to promote the brand and reach the target audience effectively. Apart from the conventional methods, which include pamphlets, flyers, television, etc., the latest in vogue is the social media. Social media in essence is a platform that uses the internet technology to exchange, share or create information and accessing a greater population.

Benefits Of Social Media

If you have just started a new business or your established business seems to be shaky and looking for social media tips, then social media is the weapon of choice to move things in your direction. The platform has the following advantages

Potential Clients: small businesses, in the first step need an audience to hear their message. In the era of web technology, undoubtedly the number of internet users will continue to grow, and this itself makes social media the most reliable and valuable way to expand any business. It not only helps in fetching customers locally, but also from the international market. Thus gaining brand recognition globally!
Know Your Customers: it is of utmost importance for any business to know its customers, as they are the ones to decide the fate of your brand. A business enterprise should understand its clients and their needs well, in order to fulfill the wishes of their customer in an appreciable manner. This step is accomplished by knowing their valuable feedback, which is another promising feature of social media.
No Expenditure: another plus point of social media is that one does not have to end up shelling out a huge amount of notes on promotional activities, which otherwise is a major consideration when using other approaches. With social media sites such as twitter, Facebook, LinkedIn etc., you just need to setup a page to interact with your customers and your brand is just a click away! Surely, the social media sites are sure shot investment at zero cost.
Saving Time: the biggest challenge a business, even if it is small, faces is establishing itself in a market full of opponents. To spread at a vigorous rate, social media is the quickest mode to multiply business within a short stint, as compared to the traditional methods of marketing strategies. Thus, you have the time to improve your brand, which is not feasible with other marketing platforms.
Viral Marketing: brand recognition is easy to achieve with online marketing with predictable outcomes. Any ad posted on a web media spread similar to the pace at which a virus grows, as soon as it gets its favorable conditions. This is because the social media are not just limited to computers but has launched itself in the mobile phone that is enough to swell your potential clients.

While social media give you the flexibility to increase your website traffic, one must figure out that it is crucial to put up things in an effective manner. In other words one should not fake about the brand or make false promises to seek the attention of the population. Doing this, may eventually crash your business as this way the clients lose their trust in you. A small business must remember that it should portray itself in a manner as it will be in the virtual world. This also assists in filling the communication gap and laying a strong relation with customers.

Further, social media allows a business to use texts, graphics or both grow rapidly and give a leg on competition to its competitors. Incorporating texts plus graphics on social media is the cutting edge approach to attract a flock of crowd beyond expectations. It is because of the natural human tendency to interpret things faster seeing an image rather than texts. Therefore, graphics reinforce the message and ultimately promote the brand.

Sustaining in the market can be a daunting task, if one is not aware about the tactics and rules of business, to lure the flock in its direction. It would be right to say, that theory of survival of the fittest sits here rightly, similar to its position in the vicious circle of life. Social media marketing is a passage to accessing potential clients, saving time, and the most obvious, making money without spending even a penny on the business development.

Make sure to update your profile on social media site, to continue growing. Social media is the need of the hour, to outrank others in a quick span without investing much money and efforts. Simply social media is the ladder to reach the world of success.

Category Social Media

Deal Your Potential Customers with Facebook Fan Page

Essential Social Media Tips in Order to Boost Your Business