As nowadays people are depending on the internet, the affection of the internet growing day by day. Whether it is a matter of Education, shopping and other things relating to our present life or it is about our professional life. We can see it intervenes everywhere. Social media have developed as intimate parts of our life. Without it the life of people is incomplete. Advanced devices like smart phones and tablets can be said that these are some of the strongest reasons behind it. If we take a look of growth of various social media platforms, we will find how promptly it is growing day by day. These following facts will definitely help us to see clearly faster growth of social media advertising in 2014 which are given in the below.
Consistent Popularity of different Social Media Platforms-
Since internet access has come into everybody’s pocket through Smartphones and portable devices like tablets that are capable for net surfing. The popularity of social media platforms has been growing rapidly besides there also some other reasons of popularity of social media platforms. Facebook, now, grabs a big portion of users and growing rapidly, Google plus is extending its circle stage by stage hurriedly and grabbing a big part of users, and the Twitter also is doing by a lot internet users. These are the parts of social media platforms which are holding a respected position on the internet. Even their value growing day by day .It is noticed that there are many other social networking sites which are also received recommended growth with less of time. LinkedIn is also such a platform which is working to make it more social and it also grows rapidly. Besides these well-known social media platforms like Pinterest, Instagram, and Tumblr is also some other notable social media platforms which are capturing users in their spell. YouTube is still one and only platform of online video with over 1 billion visitors per month.
Faster Growth of Advertisement and Marketing
Advertisement- Advertisement and Marketing are two important parts of any company or service to grow well; without these two tools, any company cannot dream to make good place in the marketing. Advertisement on the internet has grown very popular and effective trends and it has left behind all other advertising and marketing trends. Today all companies whether big or small and new or old are displayed on the internet in different forms. It is only because of the popularity of the internet that many people desire to purchase things online. According to the latest Zenieth Optimedia Projection, Advertisement on the internet will be 21 per cent more so that it can grab 22.1 per cent of the total market by 2014. It clears the scene how fast it is growing. It also reveals that the percentage of online advertising is 25 per cent which is expected to be grown 30 per cent.
Marketing- Several ways of marketing exist and are used for the selling products and services but social medial marketing is different from other forms of marketing that is why this is growing rapidly. It will also be interesting to know that the annual growth rate of social media was 34 percent faster on comparing with any other form of online marketing according to the Forrester Research which also adds that the budget of social media marketing will reach $ 3.1 billion in 2014. It reveals that the future of the social media will grow brighter.
Advantage of Social Media Advertising- if we talk about the advantages of social media, we will find more, but one of the main advantages of social media advertising is that here users can be targeted with ads according to their interest through users’ demographic information. This specialty of the social media separates it from other and produces results.
Social media deals with many different forms as internet forums, social blogs, wikis, podcasts, pictures, rating, magazines, weblogs, microblogging, social networks, video, bookmarking and so on through websites like Facebook, MySpace, Friendster, Bebo, Orkut and many more, and they grab a large portion of a population which is growing day by day so advertisement through this means reaches a large number of people fast.