Whether you run a fashion blog, a digital advertising firm or a media publication, an awareness of what drives or deteriorates reader interests on your website is a marketing skill crucial to every successful e-commerce business. Websites that attract attention do not have a grounding set of rules to differentiate between a good or bad site.
Out of all the contributing factors that polish a website, the level of reader engagement takes the cake. In other terms, one can define a good website as one that keeps the readers attentive and attracted.
There may be a long list of different strategies to a better rate of engagement, but the most significant is the insurance of interaction on the site. It is the interactive content that increases reader engagement by making sure that the reader is engaged not only visually but also physically using their keyboards or mouse.
1. Feedback is important
When you want your audience to comment on your content, it is not enough to merely place a comment section. Instead, you must use your creativity in calls to action to drive your audience to make comments. You can ask a question, or speak of personal situations. Both work well with the audience in initiating comments. Comments are not just good for driving the users to comment but can also influence the readers to spend more time on your posts by reading previous comments. The high level of interaction is great for SEO too. They improve the keyword variations and boost your search rankings.
2. Introduce gamification and rewards
The incorporation of gaming elements such as levels and score into a non-game context is known as gamification. Encouraging the readers on your blog posts and articles to interact with an enticing incentive to engage on the site will help you in this regard. If you reward the top commenters once, others will follow suit and continue to interact with your calls to action. Using a site-based leaderboard to highlight the top commenters and an introduction of ranks is an effective way of regulating frequent interaction.
3. Stories, polls, quizzes, and challenges
Along with gamification and rewards, you can also embed interactive entertainment generated by third-party platforms. Personality quizzes introduced by BuzzFeed is an amazing way to grab user attention. WordPress users can find plenty of plugins to build thematic quizzes. You can use other platforms to incorporate compelling storytelling along with other polls and quizzes. Visual storytelling is a brilliant way to hold readers captivated and emotionally connected with your content.
4. Upload user-generated material
The addition of user-generated content on your site will motivate all of the readers to engage more often in the hopes of getting appreciated and valued for their loyalty. Such elements boost the reader’s esteem and incentivize them to interact more. A few different ways of displaying such content include quoting top commenters on reflective posts, use an Instagram photo challenge to campaign your product/business, or feature a guest blogger with a giveaway. These methods will get the readers to navigate to your site and your social media to become a featured member of your community.
5. Use social media to your advantage
Social media is the boon of the twenty-first century for digital media firms. As a blogger or business with a website, you must keep it in mind that every post, article or photo should have the option of sharing with friends and family members. You must have social media buttons incorporated on your site for the readers to share their experience with their close ones. You can strategically place social media buttons on the top, bottom or side of your blog posts to raise an intuitive awareness among your viewers. Or you can be a little more creative in the integration of Facebook, Twitter and Instagram buttons into a seamless transition within your site theme. The more natural your social media buttons look, the more people will use them.
6. Add internal links
Once a reader begins reading your first post, it is important for you to attract the reader to navigate through your site and read more than the first post. You must provide relevant links within each post to help the reader gather further knowledge on a similar topic. You can place these links at the end of your articles or blog posts so that the user naturally goes ahead to read the next piece. Or the links can be embedded within paragraphs through directly descriptive words. For example, if you are an online leather jacket store that also runs a blog, you can use the blog post to redirect users to your older designs.
7. Put white spaces to correct use
While a lot of people complain about a lot of blank spaces on their websites that could potentially advertise more of their services, they fail to realize that sensible white spacing brings your content in emphasis. It highlights the non-text elements on your site. According to a study, white space increases user attention by 20%. It introduces a minimalist, modern and fresh atmosphere that can help you communicate feelings with your audience. You need to find a balance of relevance while utilizing the white spaces. Hire a professional logo design firm to help you set a distinctive theme that not only put your content in focus but also entices the users to engage with your site.
8. Frequent updates
To maintain your user or reader be, you must update as often as possible. It will help you keep the site relevant to the target audience and encourage the audience to interact with your website regularly. The more you update, the better authority and reliability you will establish among your viewers. Consumers do not hesitate to refer or use a frequently updated website as compared to one that takes ages to post new content.