Archives January 2020

Getting the blue tick next to your name on Instagram is the dream of many. Unfortunately, the process can be confusing for many. However, do not worry anymore. This guide will help you apply for the Instagram verification process. You will also get some tips so that you can qualify and be successful.

What is Instagram Verification?

According to Instagram, verifying your account will confirm that the account is the original and real presence of the person or business that the account represents. Typically, the person is a high-profile public figure or a celebrity. In cases of business, it is usually a global or a well-known brand. Once the account is verified by Instagram, it is given a verified badge. This badge appears as a blue seal with a checkmark and it is displayed next to the username.

Both personal and business accounts are eligible for the verified badge. The verified badge shows that the account is authentic and really belongs to the person or business it represents. As a result, people are able to avoid fake and imposter accounts and follow the right one. As the verified badge appears with the user name everywhere on Instagram, people will always know that they are interacting with the real person or brand.

The main marketing benefit of Instagram verification is that it helps your fans, followers, and customers avoid fake profiles. After all, there are copycats everywhere. Apart from that, it has also become a status symbol. After all, Instagram only gives them to ‘notable’ people or businesses, as per their own guidelines.

Who Can Get Instagram Verification?

The fact is that people would not want the blue check if you could get it easily. Instagram generally verifies accounts that it feels contributes to the public interest. Instagram has outlined a few requirements that your account must have before you can apply for verification.

Authentic: This goes without saying. Your account must be of a real person or brand.

Unique: Only a single account of a person or a business can get a verified badge. If you have multiple personal or business accounts, only one can get verified. The only exception is for language-specific accounts. Meme, general interest or fan accounts do not qualify.

Complete: The account must have a complete bio along with a profile photo. It should have a minimum of one post.

Notable: Instagram tends to verify accounts that represent people and brands that are well-known and have a lot of searches.

Public: Generally, accounts viewable to everyone are verified by Instagram. As such, set your profile to the public instead of private.

How to Apply for Instagram Verification

To get the blue badge on Instagram, you must fill up an application for verification. However, simply because you applied does not mean your account will be verified. Instagram will review the account and decide if you get the badge. After applying, Instagram will notify you if it was approved or denied in a few days.

The step by step process of application is given below.

• Open your Instagram profile and click on the menu button at the top right corner
• Click on the Settings option
• Click on the Account option
• At the bottom of the page, click on the request verification option
• You will be asked to enter details such as full name, professional name as well as the category
• Next, you will have to upload photos of your identification and other documents
• Once complete, click send

This completes the application process. Now, you can just sit back and wait for Instagram to reply. It will usually take a few days for Instagram to reply. If you are unsuccessful, work on improving your Instagram account. You can apply once more after 30 days.

The best way to get the verified badge on Instagram is by working with a professional social media management company. They will help you manage all of your social networks and even your social presence. They will not only leverage Instagram but also other platforms like Facebook and Twitter to help your business succeed.

Spotify has come up with a new strategy of marketing tools for podcast advertisers which makes it possible to view impression, frequency (number of times a listener hears an ad) and reach (number of time a new listener listens to an ad) to a large number of audience for podcast ads, announced by the company, Wednesday.

The new system is supported by Spotify Newport cost and technology, Streaming Ad Insertion (SAI), which makes use of data from the platform with the audience logged in while streaming audio service. They anonymize take away listener’s information such as gender, device type and listening preferences.

An user needs to login before using Spotify which provides the company with a basic demographic data on the listeners choice. Listeners prefer streaming online than downloading which enabled the company to extract more information on the users listening habits.

Slowly and steadily the broadcast sector has grown but lacks in popularity due to lack of setting and announcing data which kept many brands away from investing in podcast ads.

As now that the advertisers and publishers can get accurate information whether their hands are being listened to, how many people are listening to them has made the medium more clear which attracts new advertisers. This eventually makes the sector’s momentum smooth.

To know the details about it, click here