Archives November 2013

Now-a-days, a variety of people out there on the internet who are making a decent living online, some other have turned well-off by same resource, and many more are aspirants to be one of the people who are doing well there online. There are many social network platforms which are widely used through people to make their products famous in order that they may fulfill their dream they have within their hearts. Google Plus offers big opportunity too to make public what is within you and cultivates the possibilities to boost up your business.

For the success of your products, Strategy of relationship marketing is the most important factor which opens the door for new opportunities for your products with the help of your relationship with different social marketing sites. To turn your relationship into a helping source, it is very important to have a healthy relationship on social sites as Google Plus and other social networking sites.A very strong reason behind having a healthy relationship is that a healthy relationship is such a helping hand, which expands your reach amazingly. You yourself can promote your products to some extent but your well built relationship with others can make it effortless, that too beyond the limit because your friends on Google Plus keep promoting your products so it produces amazing results with your limited efforts.

Building connections – Google Plus renders possibilities through which you meet a lot of people of different interest, you just need to add people in your circles. Community is a favorite place, where you get users of same interest. Now you just need to choose your community according to your niche and join it; as you join, you come across lots of users of same interest. Now you can add them in your circle. You can be a part of as much communities on Google Plus as you want. There are so many communities belonging to different niches. If you want to increase this list of your connections, you may further add those users whom the same kind of product is being shared by the users you have already added into your circle. As a consequence, you have a long list of your connections some of which may turn into important partners for promoting your products

How to make relationship well-built– Simply adding users in your circle is not enough to take your connections to the level of healthy relationship,It needs your attention and efforts as well. If users keep promoting only their own products, they cannot produce results as they wish to be,the reason is that we all have limited power to do any task and cannot go beyond that, and if we go, the consequence may be unpleasant.The second thing is that we cannot offer a variety of products for our followers too, which after some turn to be colorless for them and this must not be a win-win situation for us.

Re-sharing Content – Google plus offers options for Re-sharing, +1 and, comments etc.For a post, these features are very useful and strongest tool too for all of usin developing a healthy relationship. The most important thing is the influence of this platform for they provide you opportunities to introduce yourself well to your followers and influences as well. What you need to do is to find out the influences on Google Plus and to reassure their products, doing so you will be noticed by these influences-who may be a lucky for you sometime in future; through this step, you give your followers a chance to know things about you, your interest and your feelings as well. The more you rehearse-the someone’s content, the more you go near with your followers and the person whose content or product is being promoted-there on Google Plus.So the ‘like’ option serves the purpose. Do not go back from this habit of reassuring-products; this will increase the list of your followers,and there is no doubt that your won content treated alike and will reach to the right hands.

Comments – Comments on the posts are also a very effective way to be gotten noticed on the Google Plus. This also reflects your inwards feeling and knowledge of your subject.Through making comments on any post, you may drive people to your products.

Google thus opens gates of lots of possibilities for the success of your products as well as revealing your qualities before the world. You just need to do is to keep interacting with users.

As the number of social networking platforms is increasing it is hard to know exactly where to commit one’s time and resources. It is important to understand where to invest our time and resources in the near future.

Necessity is investing in Social Media

Investing time and resources into a social media strategy is becoming a kind of necessity in 2013. By 2014 it will become a kind of necessity to integrate the social media efforts with their content strategy and are observing the impacts of social media in terms of lead generation, referral traffic and revenue. With time more companies are hiring social media strategists or full time social media managers.

Google + Will Become a Major Factor

Among the social networking sites, though Facebook continues to be at the top yet Google+ will become a significant factor in 2014. In fact Google+ now has the second largest number of monthly users. Google+ is not another social network but it is a site that provides search engine optimization services, social signals and it’s also a more personalized search experience.

Networks catering to Images Will See Huge Success                                         

There will be a trend in 2013 as well as in 2014 to share images and videos rather than text-based content. Visual content will then become a critical piece of any solid content strategy and therefore image based social media sites will continue to grow.

Will Witness the Rise of Micro-Video

Micro video apps like Twitter, Vine and Instagrams video sharing feature will become popular in 2014 as more and more people will find interest in real time video sharing. With these video sharing apps users can share short videos from their smart phones.

Foursquare Will Decline Sharply

Foursquare will continue to struggle even in 2014 and it is just a matter of time before Foursquare folds and their users are absorbed into other networks like Facebook, Twitter, My space.

MySpace, Love it or Hate it, Will Grow

MySpace took several steps to increase their popularity. This social networking site offered iPhone app allowing users not only to network but also to receive private messages and listen to their own personalized radio station. By 2014 this social networking site will be as popular as Facebook and Twitter.

Linked In Will Become a Major Player for B2B Business Growth

Believe it or not LinkedIn is the best social networking site for professionals. LinkedIn has gained popularity with the launch of its programs. At present Linked In is not just a social networking site but also as the largest source of content creation for professionals. With time Linked In will become important for B2B marketers.

Final Thoughts

In future Facebook and Twitter have to compete with Google+ and other image and video based networks. All social media will endeavor to offer advertisers opportunities to better target their ads. In 2014 social media will gain significance as most business houses will commit time and resources to run their business using social media.

You must be aware with the term email marketing. It has been frequently used in the market in recent times. During your meetings or conferences when you are discussing about marketing strategies or other promotional materials, you keep talking about it all the time. However, it is true that email marketing helps to enrich business deals and communication between two parties. Of course it is quite a friendly and cost effective process. But the point is do you know properly that what exactly is email marketing? Especially how does it become more effective than a TV commercial? Why it is necessary to manage an email list minutely for running a business successfully?

Ever since the discovery of the internet, email marketing has become the most valuable tool that helps to regenerate or increase your business space. It is a dynamic way to associate with your clients as well as promote your business and all new schemes.

How does it work?

Email marketing is a process through which you, on behalf of your company, circulate a commercial message to a number of people. More specifically, it helps you to make a good relationship with your customer, keep faith in a product or in any brand or company. Any email communication that happens through advertisements for business purposes or sales then it must be considered as email marketing. It is a direct marketing strategy that involves electronic mail for developing all your business related communication.

What does it refer actually?

• The purpose is very clear. Email marketing develops the relationship between a company and its current and old customers and also maintains customer loyalty.
• You will be able to attract new customers by sending emails or convince them to buy your products as soon as possible.
• You can also apply advertisement and sent it through email for encouraging or appealing customers.

Check out some of the brilliant advantages that you can get from email marketing –

Cost effective: compared to the direct marketing or other marketing strategies, email marketing is the most cost effective way of promoting your products. You do not have to spend lots of money for making a printed newsletter. You also will be able to contact such customers who are actually interested in your business. It helps you to make a brand loyalty, plus you will be happy to know that it is basically a very easy and fast process.

Track down data: you will be able to chalk out all your essential data that will help you to manage your business properly. Not only that, it will help you to check out your campaigns. Likeyou can see that how many people actually check out emails, see the links that you have placed in your emails. If anything spam happens then also you will be informed. So basically through this you will be able to figure out which process or content works effectively to attract your customers.

Quick process: Email marketing has its unique importance over other major marketing schemes, which definitely makes it superior. Since other marketing techniques are time consuming. But in case of email marketing, subscriber receives emails instantly without waiting for a long time for a confirmation from the marketing campaign which are usually from a direct source. Another advantage is that, the customers do not have to wait to get a website address through blog response or online ads. Adding to that if you devote some amount of time to write a newsletter through email,which will definitely help to build up a positive relationship with every subscriber. And this further helps to increase possibilities to get more customers at the same time existing customers will stay loyal with the company.

Improve sales: One of the best ways to enhance the sales of the company would be through email marketing, so a company should try this method to enjoy the benefit. Although there is a chance of delivering junk sales letter but one can use the email marketing sales pitch to catch the attention of the customers rather than sending them a common sales letter with minimum information. For instance, at the time of specific promotion or discount offer, email can be sent to inform a subscriber to get their attention. A company can even add special redeem coupon code voucher to use their services or product as a trial. The existing customers can be awarded with special gifts for remaining loyal to the company. In this way a company might even earn referrals from the current customers. If proper planning is done before sending emails for marketing purpose, it surely returns with a good profit.

In the era of modern technology, marketing practices have shifted towards social media that ultimately help to skyrocket your profit margins. The social media marketing practices have not just been adopted by the established brands, but are also the growing approach of promotion by firms that are still laying their stones. Undoubtedly, it helps in gaining brand recognition, expanding customer base, and making profits, but if used non-judiciously, even a single mistake can form the basis of your company’s downfall. Social media marketing is a vital practice, therefore, one must ensure to put in their best efforts to create the page.

Some Important Measures

Your brand page on any social media site reflects your company, thus, whenever setting up the page, always make certain to avoid glitches. Following section gives an outline of a few steps that can assist in avoiding substandard social media marketing practices.

• Say No to Fake Content: the foremost thing when using a social media site such as Facebook, Google plus, Twitter etc., always put up things that are real and genuine. False or misleading matter can harm your company’s reputation in the market, eventually, narrowing your customer base. One should keep in mind that such forged subject matters attract great attention, even then the number your business page might have got.

• Reliable Sites: with the evolution of internet, a number of social media sites have developed. For this reason, it is crucial to sign in terms and conditions of only those sites, which are reliable. In case, you design a page on a less known or a replica of the original site, you may never be visible to the general public. To avoid such circumstances, always tie your brand name with recognized sites such as LinkedIn, Instagram etc.

• Appropriate Keywords: when developing the content for your brand, ensure to include user friendly content which is easily searchable. To be evident amongst your competitors, make use of keywords that a customer might look up on the internet when looking for an item to use, for example, your services or a product such as furniture. Hashtags, from Instagram, for instance are a credible feature that highlights your text well.

• Control Access: one can always hire a third party publisher to look into all the matters of the promotional sites. Doing this, gives authority to publish only checked and cross checked content on the page. Anyone posting or modifying the content will first have to get approval from the designated personnel to proceed further. Also one can reinforce security by adding passwords.

These simple steps act like proof readers to guarantee a page free from any substandard marketing practices plus delivering a sense of confidence to your valuable customers. Also, a firm must keep a continuous eye on the promotional page, to timely respond to its clients and also to check if anyone is trying to play with your webpage. To cut a long story short, clients keep on flooding in if the brand promises to maintain its standards and work for their betterment. The internet is a source of leak for both good and bad things. Make the best use of this feature of internet technology, to pull in more notes in addition to customers.

If promoted in the correct manner and substandard practices are avoided, social media marketing is defined, the most trustworthy way of getting followers beyond expectation.

In modern times, post 2004 social networking sites like Facebook are a great way to connect with your family and friends located far away because of a job or otherwise. In Facebook there exists an option to create Facebook pages. The pages that the user creates are mainly used to advertise and promote almost anything under the sun. Moreover these pages are a good way to connect to your audiences. Users try to make their Facebook pages more attractive in order to grab viewer’s attention. If the user is a celebrity then it is quite natural that the celebrity user will try to attract audiences with the help of that Facebook page. In this situation that relevant Facebook page is referred to as the fan page. There are a number of ways by which Facebook fan page optimization can occur thereby making the fan page into a dynamic and engaging place for one’s Facebook fans.

Be Unique

The Facebook page should not be dull and boring. Instead it should be filled with information and pictures thereby making it attractive to viewers. Moreover the page should contain unique contents and should stand out from the rest. Efforts therefore should be given towards designing the Facebook fan page to make it popular.

Don’t Use A Generic Landing Page

Since Facebook allows the celebrity user to customize as to what page different types of visitors land on therefore you a celebrity user can definitely show new visitors totally different message than people who are already fans on that page. The celebrity user can very well give information to first time visitors about one’s company or site and this in turn would give them a good reason of joining. Since one’s Facebook walls are not that informative therefore it is better not to allow visitors land on one’s walls.

Give Something Away Quickly

There are people who will join a celebrity page without reason but in order to grow Facebook presence for a celebrity it is always important for him or her to give some resources back to the community or niche. This will definitely aid the celebrity in reaching potential fans in the niche who might not have known about the Facebook page.

Use A Large Profile Picture

While using Facebook fans of every celebrity love to see their celebrity or product photos and therefore it is advised for a celebrity to use a large profile picture. This helps in branding and thereby adds trust to the profile.

Tag Fans In Photos

A good business trick is to tag photos of one’s fans because many fans have Facebook notifications and when they are tagged then they receive alert messages prompting them to bring to the fan page. One’s fans also have the option to upload photos as well but the celebrity is careful enough to avoid any kind of Spam messages. Adding photos to the Facebook fan page helps the celebrity in giving back something and simultaneously through fan page the celebrity is successful in planting the brand image in the fan’s mind.

Use Contests

Also the celebrity can take part in contests as these make the fan page more engaging. They also are an incentive for potential fans to join. These contests can therefore be excellent marketing tools if done appropriately.

Like these there are many customer leads with Facebook for normal users. And more the viewership greater will be the advertisement and subsequent marketing of the brand. With Facebook monetization one can even earn money by sitting at home and browsing Facebook profiles.